10X Freelance Copywriter By Joanna Wiebe Free Download

10X Freelance Copywriter By Joanna Wiebe Free Download

The 10x Freelance Copywriter

Everything ever covered in The Copywriter Mastermind – for a fraction of the price, and on-demand!

My life and my business changed the day a brilliant business coach told me this:

It’s okay to work weekends.

For years I’d felt like I was doing something wrong when I worked hours that other people at boring day jobs didn’t work. I’d roll my eyes and excuse my crazy day with dismissive comments like, “Yeah, I work too much.” And then I’d head to my desk after dinner and work there until bedtime. Blissfully.

I wasn’t a workaholic. I’m not a workaholic. But I’m not a freelancer either.
In this training, I’ll show you everything I’ve learned to go from a holy-crap-am-I-freelancing? to a seven-figure copywriting business.

Your Instructor

Joanna Wiebe

The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.

She’s been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.

The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna’s ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed – without a word of prompting – “These ebooks changed my life.”

And when Brian Clark – one of the best known copywriters on the planet – wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the cofounder of Copy Hackers.

The Curriculum

First things first!
FIRST: How Jo proposes you 10x (24:32)
The 10x Freelance Copywriter: by setting inspiring goals for these 3 things (14:32)
The 10x Freelance Copywriter: Stop shoulding all over your business (9:50)
The 10x Freelance Copywriter: …But are you really? (9:25)
Worksheets and presentations for this module
MODULE 1: The foundational core: Systems and time-saving processes
FIRST: How to get the most out of this module (8:42)
10x Freedom: Theme your days (32:41)
10x Freedom: Use calendar blocks (23:04)
10x Clients: Create a client wishlist (17:32)
10x Clients: Add a VA to your client consideration process (26:43)
10x Revenue: Stop selling hours (16:23)
10x Leads: Systematize referrals (22:52)
10x Clients: Digitize your paperwork (14:03)
10x Results: Hire yourself (8:26)
10x Leads: playing the long game (16:53)
Checklist – Are you ready to move on when the next module goes live?
Worksheets for this module
Presentations in this module
MODULE 2: The confident fluff-free copywriter is the one who can 10x
FIRST: How to get the most out of this module (9:34)
10x Freedom: What a copywriter is not. (HINT: If your clients think any of this stuff, you’ll earn a fraction of what you could.) (23:23)
10x Revenue: Why you should be a conversion copywriter (even if you don’t call yourself one) (21:32)
10x Confidence: Where copywriters fit in growth organizations (5:34)
10x Freedom: Do this to prevent run-ins with your client’s team (15:03)
10x Confidence: “This is my process” (14:27)
10x Confidence: What happens during research and discovery (47:24)
10x Confidence: What happens during writing, wireframing and editing (24:51)
10x Confidence: Over-the-shoulder tutorial: Wireframing (17:03)
10x Confidence: The kind of feedback to ignore (and how) (22:51)
10x Confidence: What happens during experimentation / validation / testing? (48:21)
10x Confidence: Introducing The Cheatsheet of Awesomeness (13:00)
10x Confidence: How to collect your results (26:20)
Checklist – Are you ready to move on when the next module goes live?
Worksheets for this module
Presentations for this module
Module 3: The copywriter with the strategic online presence is the one who can 10x
FIRST: How to get the most out of this module (24:29)
10x Revenue: How content has paid off for me (25:59)
10x Leads: Your brand is not your colors. You’re a thought leader. Your brand is what you share. (13:27)
10x Confidence: What’s your why? (6:36)
10x Growth: The 6-in-6 plan (37:07)
10x Results: The blog post formula for expertise building (29:05)
Over the Shoulder: Write content like this to avoid wasting your efforts (28:32)
10x Growth: To guest post or to publish privately (25:07)
10x Results: How to decide where to pitch / publish (18:32)
10x Growth: How to partner with a bigger-list brand on content (ebook) (32:09)
10x Growth: The best content to create when time is tight (7:20)
10x Freedom: The reward-myself mindset for getting stuff done (5:15)
Checklist – Are you ready to move on when the next module goes live?
Worksheets for this module
Presentations for this module
Module 4: The copywriter who manages prospects and clients well is the one who can 10x
FIRST: How to get the most out of this module (21:28)
10x Clients: Should you niche or specialize? (19:25)
10x Freedom: What do YOU require of your clients? (15:37)
10x Clients: Landing clients is your job (25:35)
10x Clients: Add a VA to your client consideration process <– REPLAY (26:43)
10x Clients: How to run your 15-min meeting to vet a prospect (27:20)
10x Results: How to put on appearances (29:47)
10x Revenue: When should you sell a productized service instead? (10:17)
10x Revenue: Essential pricing stuff (57:24)
10x Revenue: Is it time to raise your rate? (14:38)
10x Growth: Make postcards your favorite. Postcards are your new favorite. (4:54)
10x Clients: How to run a pre-proposal meeting with a good prospect (37:58)
10x Results: How to sell without selling in meetings (32:21)
10x Clients: Over the Shoulder – How to create a proposal (40:26)
10x Clients: How to present a proposal (23:03)
10x Confidence: How to run your kickoff call (14:52)
10x Results: Have you gone quiet on a client? (14:24)
10x Results: How to present your copy (47:05)
10x Results: What your clients REALLY want from you (9:18)
10x Growth: A client gift is part of your process, yup (7:44)
10x Growth: So you wanna hire a subcontractor or employee (33:20)
BONUS: The MP3 that helped Momoko Price charging and negotiating like a pro
Checklist – Are you ready to move on when the next module goes live?
Worksheets for this module
Presentations for this module
Module 5: The copywriter with diversified income streams is the one who can 10x
FIRST: How to get the most out of this module (9:40)
10x Revenue: Why you need to set a monthly revenue goal (22:40)
10x Revenue: The 6 other ways you should be making money (beyond client work) (13:17)
10x Growth: Before you redesign your site or create a content strategy, here’s what you need to ask yourself (21:16)
10x Growth: The one activity that should always be on your mind and your to-do list (and how to do it right) (29:17)
10x Growth: As soon as you get even one subscriber, you need to put these 3 things in place (20:20)
10x Freedom: The self-segmenter email for general signups (8:39)
10x Growth: OPTION A: Your 3-page list-building lead-magnet website, plus landing pages (9:39)
10x Growth: OPTION B: Blog as site (for big-time content creators and authority-builders) (10:04)
10x Revenue: How to set up, sell and delivery of your core productized services (36:42)
10x Confidence: Productized services – How to conduct a website review (23:53)
10x Confidence: Productized services – How to conduct a long-form sales page review (24:53)
10x Confidence: Productized services – How to run a “day rate” day (28:22)
10x Revenue: Why not hire yourself to sell someone else’s product… and make money without building or supporting anything? (28:22)
10x Growth: On tripwires, your first product (26:46)
Checklist – Are you ready to move on when the next module goes live?
Worksheets for this module
Presentations for this module
Module 6: Jo’s No-Holds-Barred Coaching Sessions (aka THE BEATDOWN)
10x Growth: Let’s do a reset on what’s important and why I recommend what I do (0:32)
10x Growth: Your #1 priority going forward (1:55)
10x Freedom: You think this is a luxury – it is a necessity (2:54)
10x Results: You won’t see results until you make this a core part of your work (2:31)
10x Growth: There’s more than enough room for you at the top (1:46)
10x Growth: The two characteristics of a fast-growing freelancer (5:54)
10x Happiness: On friends and family and business (2:16)
10x Clients: The real reason you take on clients (1:52)
10x Freedom: Freelancers vs employees (2:15)
10x Results: The obvious thing some copywriters just forget (2:32)
10x Results: Stop changing direction (2:07)
10x Results: The answers to your growth questions are closer than you think (2:36)
10x Freedom: Do you deserve to be a copywriter? (1:37)
10x Growth: If it were all fun and games… (2:24)
Module 7: Advanced insights and lessons for growing freelance businesses
The 10x Freelance Copywriter – The reality of the next stage (10:25)
The 10x Freelance Copywriter – Consider advanced specializations, where more money may be available and fewer people are (7:49)
The 10x Freelance Copywriter – Advanced client management (27:26)
The 10x Freelance Copywriter – When it’s time for you to speaking on stages… (38:36)
The 10x Freelance Copywriter – A crash course in courses (43:30)
The 10x Freelance Copywriter – What your waitlist is telling you (15:28)
The 10x Freelance Copywriter – You can’t be CFO forever (20:01)
The 10x Freelance Copywriter – Streamlined and intentional growth (11:21)
The 10x Freelance Copywriter – 5 final notes for you (17:34)
Bonus training with special guests
Preview Q&A session with Halley Gray (56:52)
Earning six figures using cold emails, with Laura Lopuch and Brian Lenney (59:01)
Turning existing relationships into referrals, with Ry Schwartz (56:22)
Quietly landing big clients, with Sam Woods and Tarzan Kay (58:24)
Charging royalties with Roy Furr (54:29)
Using new media to grow your freelancing business, with Kira Hug and Rob Marsh (61:07)
Showing up as an authority, with Joel Klettke and Jared Macdonald (60:13)